The best ways to market your property to sell

Effectively marketing your property is a critical part of achieving a successful sale. A well rounded marketing plan with a mix of different advertising channels such as internet, social media, signboards, local marketing and newspaper advertising all play an important role in spreading the word about your property and creating healthy competition among buyers.

Each different advertising method comes with a cost that must be factored into your overall budget and in most instances advertising or marketing costs are paid on top of any agent commission.

Creating a valuable marketing plan for your property

Marketing is often a considerable expense, therefore it is important to get it right from the start. An agent will prepare a marketing plan in conjunction with the home owner to ensure maximum exposure is given to the property and to reach as many potential buyers as possible. The most successful marketing plans combine a mix of different media such as internet sites, social media channels, signboards, print advertisements, letter box drops, email marketing to name a few channels. Working out what is best for you and your property should be discussed in conjunction with your agent – they know the market and how best to reach it.

Professional Photography, video and copy-writing

In most cases the first thing a potential buyer will see is an image of the listing either on line or within a newspaper, therefore the best way to grab someone’s attention is to use a professional photographer who is skilled at capturing the best features of a property. With 86% of potential buyers* using online as their main tool to search for properties, making sure you have high quality, accurate images for the property will help your property stand out from the crowd. Video is also increasingly popular and an excellent way for potential buyers to get an accurate feel of the property.

It is also important to use the skills of a good copywriter to describe your property. They are excellent at writing engaging and accurate text that focuses on the properties features along with any potential lifestyle benefits. This text along with a floor plan drawn to scale will appear right across your property marketing so it is important to get it right.

Signboards in front of the property

Street sign boards are the cornerstone of property marketing. They enable you to showcase the features of the property and as they are positioned out the front of the property, are one of the best ways to capture local buyers who may not be actively seeking a new property but are willing to purchase when the right property appears.

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7 ways for renters to save money

If you’re living in a rental property, it’s no secret that saving money while paying off rent every week is no easy task. However, you’ll be happy to know that there are ways to get a little extra going toward your savings account. So whether you are saving for a home deposit, a holiday or simply for a rainy day, here are 7 tips to help you.

Location, location. location

If you are living close to a city centre, you’re probably paying a lot more per week for this convenience, however if you move a bit further away from the city, your weekly rent will normally drop, meaning more money for your savings account. Further away from the city fringe there is less competition for housing and therefore better value for your money.

Sharing with a roomate

Splitting the rent with someone will always be cheaper than paying for a place on your own. If you are currently living by yourself it may hurt to lose some of that prized independence you get from living alone, but adding an extra person or people to your living space means you can share the cost of the rent around. You’ll find your costs fall in other ways, too. A split bill for utilities, as well as being able to buy food and cook together, will make things much easier on your bank account.

Downsize your rental

It may be a good idea to take a good hard look at where you’re living and ask yourself: “Do I really need this much space?” Sure, it’s nice to have a lot of room, but downsizing to a studio apartment could be the key to getting your finances on track. These apartments have a kitchen, lounge and bedroom all in one room, and are designed for one person – though if you’re a couple, there’s no problem with making things cosy.

Save electricity bills

It is estimated that households now have on average up to 70 electric devices, with as much as 40 per cent of all electricity being used when the products are turned off or in standby mode.

Don’t spend a fortune on furnishings

If you are moving into your first rental home don’t be tempted to spend a fortune on furniture, as you’ll find you’ll end up throwing a lot of it out as your earning and needs change. It is worth looking on Gumtree, eBay, Facebook community groups or visit your local Salvation Army store as you’ll be able to find a bargain and in some cases freebies. Also ask your friends and family if they have anything they want to get rid of, or if you could borrow an item for a while. This can save you an enormous amount when you are setting up a rental home.

Move closer to public transport

You can save a lot of money if you choose to live near public transport or in a location that doesn’t require you to own your own car, or drive it very often. When looking for somewhere to live consider its proximity to public transport, restaurants, supermarkets, entertainment, schools etc. The less you have to drive or take the train, the more you can save.

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Eat in more often

Did you know that if you cook and prepare your own food you will save between 50-70 percent of the cost of take away. You don’t need to be a great chef to pull together delicious and healthy homemade meals and almost anything you cook at home will save you money over eating out.